South Africa: Resource Mobilisation and Fundraising

Resource Mobilisation and Fundraising

Organisational development for a sustainable future

On this IMA training find out how your organisation can grow by planning and implementing your fundraising strategically:

• be inspired to mobilise resources, locally, regionally and internationally

• have more control over the future of your organisation or project funding by creating the right conditions for successful income generation

Why choose this course

Whether you need to strengthen and have more control of your fundraising programmes, or simply diversify your income, this training will help you to improve your organisation’s long term financial sustainability. This course combines the trainer’s global expertise with participants’ knowledge and experience in a way that helps each individual to understand how to create the conditions for successful fundraising. Participants learn and discuss the core principles of resource mobilisation, specific fundraising techniques and how to diversify an organisation’s income. It is designed for fundraisers (including those new to it), senior managers, and project managers, who want to develop strategic income.

What you will learn

Through a mix of practical case studies, theory and participatory activities you learn how to:

· build a case for support and present to potential donors

· apply a variety of fundraising techniques

· target both private and public money

· do a fundraising audit

· write a fundraising strategy

Daily Course Objectives

Subject to change to reflect participants' needs.

Day 1

Core principles of fundraising

· build a case for support and present it to potential donors

· understand the magic of direct marketing; online and off-line

Day 2

Find the right donors

· research potential donors, creating longlists and shortlists

· acquire new donors

· build long lasting relationships

Day 3

Fundraising techniques

· work with major donors; public and private sector

· write successful fundraising applications to trusts and foundations

· learn more about multi- and bilateral funders

· what makes a strong appeal

Day 4

Fundraising strategy

· recognise your own organisation’s strengths

· conduct a fundraising audit

· write a strategic fundraising plan including practical work planning

Day 5

Nurturing the donor relationship

· master the communication with your donors, on- and off line

· the tricks for exceeding donor expectations

· learn from successes and failures.

What our participants say

"Jolan is a superior trainer with an abundance of direct fundraising experience with all types of donors and organizations, gained and internalized over the years combined with openness, honesty and generosity spiced with a true passion for philanthropy, makes her rank high in the premier league of resource mobilization training."

Jan Kroupa, Head of Czech Fundraising Centre

For more information please visit us at www.imainternational.com, email us on post@imainternational.com or call us on +44 (0) 1273 833030.

Apply online to book a place: http://www.imainternational.com/training_selection